Like Chandler Bing… But With added insight: What I Actually Do

You know Chandler from Friends?
The one whose job no one can quite explain?

Yeah... that’s me.

At least according to friends and family, who usually say:
“She does… something with data?”

And they’re not totally wrong -  but they’re missing the good stuff.

my market research career began over 20 years ago…

I’ve worked both agency-side and client-side, across a range of sectors.
I’ve always been drawn to the human side of research - understanding how people think, feel, and behave, and why it matters.

This helps when working directly with people to help them turn insight into action for their businesses.

Because data and research only really matter when they make a difference.

That’s what I focus on now through KCX.

I help businesses (especially those that don’t have in-house research or insight teams) make sense of the data they already have.
Things like:

• Customer feedback and behaviours

• Sales or service data

• Employee voice

• Competitor activity

It’s not just about crunching numbers.
It’s about solving real problems, spotting opportunities, and helping people move forward with clarity and confidence.

I believe insight should be useful – not overwhelming.

No jargon. No 50-slide decks. No dashboards for the sake of it.

Just clear, thoughtful, human insight – rooted in research – that helps people make decisions that are evidenced-based.

Whether that’s improving a customer journey, acting on employee feedback, or responding to what competitors are doing – the goal is always to create practical, positive impact.

If you’ve ever said:

“We’re sitting on loads of data but we’re not making the most of it.”

or

“We keep collecting feedback but it never seems to go anywhere.”

Then let’s chat. And I promise I won’t show you a pie chart unless you really want one.