Skills & Expertise That Drive Actionable Results

Bringing experience that will help you make smarter decisions and drive real results

EXPERT RESEARCH & INSIGHT SUPPORT TO STRENGTHEN YOUR TEAM

Flexible, Specialist Expertise to Enhance Your Capabilities

Whether you’re a research agency handling peak workloads or a business seeking deeper insights, I provide expert support that complements your existing team. From uncovering actionable intelligence to refining strategic direction, my expertise helps you deliver high-impact insights—without overstretching resources or compromising quality.

Skills and expertise

  • Advisory & Strategic Insights

    ✔ Data & insights strategy development

    ✔ Survey & research programme design

    ✔ Stakeholder engagement & consultation

    ✔ Upskill training and workshops

    ✔ Translating data into actionable insights

  • Research & Data Collection

    ✔ Survey design & implementation

    ✔ Focus group recruitment & facilitation

    ✔ In-depth interviews & qualitative research

    ✔ Secondary data analysis & desk research

    ✔ Market and competitor analysis

  • Analysis & Reporting

    ✔ Data analysis & interpretation

    ✔ Storytelling with data

    ✔ Insight-led report writing

    ✔ Data visualisation

    ✔ Presenting findings to stakeholders

    ✔ Stakeholder workshops

KELLY CHARLES

STRATEGIC INSIGHT CONSULTANT

I am an experienced market research and insight consultant with over 20 years of expertise in delivering actionable insights across a range of industries. My work focuses on helping businesses make the most of their data to drive strategic decision-making, improve performance, and stay competitive.

With a strong background in both qualitative and quantitative research, I specialise in translating complex data into clear, meaningful recommendations. My approach combines behavioural science, advanced analytics, and storytelling to ensure insights lead to real business impact. I have worked across agency, client-side, and consultancy roles, managing end-to-end research projects and fostering a data-led culture within organisations.

Passionate about empowering businesses with the right insights, I collaborate closely with stakeholders at all levels to embed data-driven decision-making. Whether optimising research strategies, refining customer understanding, or identifying market opportunities, I am committed to making data work smarter for your business.

About me

Why Work With Me?

✔ Trusted Expertise – Over 20 years of experience in delivering insights across sectors.
✔ Seamless Collaboration – Working as an extension of your team, integrating smoothly into your workflow.
✔ Flexible Engagement – Support available on a retainer, per project, or as needed.
✔ Impartial & Confidential – Providing objective research support while maintaining client confidentiality.

Contact Us

Interested in working together? Or want to know more? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

Email: hello@kc-x.co.uk

C4DI @THEDOCK

31-38 QUEEN STREET

HULL

HU1 1UU

UK